so make sure your home is priced right at the beginning!! Is your home in poor condition? Fix It... or lower the price! Is your home in a bad location? Move It... or lower the price! Has your home not sold because of poor exposure and marketing? There are 2 million real estate agents in the U.S.; 1 million members of the National Association of Realtors®; 40,000 licensed agents in Georgia. So simply getting your home in MLS and having a yard sign will ensure that it sells... IF it's priced correctly! That may sound a bit cynical - or silly, even. But it's true that, if your home is priced correctly when you initially list it, it will sell. It all comes back to price... listing your home at fair market value! The prime marketing time occurs during the first few weeks your home is on the market. A brand new listing is exciting, it's shown more, and generally, it sells for a higher price than older listings. The longer your home is on the market - fair or not - agents and prospective buyers begin to wonder why it hasn't already been sold. It's a fact! Properly priced homes sell faster and for more money during the first few weeks of the listing. So don't miss your prime marketing period by setting a price higher than justified by the Competitive Market Analysis (CMA). You risk the possibility of selling for even less later! Experience in local markets varies widely. However, in a national study by NAR, the difference between Asking Price and Selling Price over time varied like this: A home on the market over 1 month might sell for 3% less than the asking price; 2-3 months, 5.1% less; 4-6 months, 6.7% less; and over 6 months, 15.2% less! Ahh Ha!! So maybe you can get more money for your home by saving the real estate commission and selling it yourself. That's certainly an option. But you'll likely be wasting a lot of your time and money, and putting yourself and your family under stress that you really don't need! National statistics show that "For Sale By Owner" homes, "FSBOs," incur hundreds of dollars in advertising expense; 80% of FSBO's will eventually list with a licensed Realtor®; and the average FSBO sells for 11% less than the asking price.  Organized real estate has been around for over 100 years. The National Association of Realtors® since 1908. Nothing lasts that long if it doesn't have value. Professional Realtors® offer a valuable service to the consumer; something they can't do as efficiently or effectively.
Let me demonstrate that value to you. I'm a full-time professional Realtor®. I can be objective about your home. I'm a trained negotiator. I can make sure the potential buyer is qualified, and even help them find financing. I can get your transaction closed! Click below to send me an Email, or call me at (770) 337-5262. |